marketing strategy

Your business may or may not have a solid marketing strategy. You may not have a marketing plan at all, that’s why we exist! We are here to put away those fears and get your business on track with a serious customer reaching & lead generating marketing strategy.

Here are 5 questions you should be asking about your marketing strategy.

1. How are you marketing towards current & potential new customers?

Grabbing new customers is great! But having repeat customers is greater, and often means you are doing something right. How does your marketing strategy engage with current customers and keep them coming back? The other important question here is, how are you reaching potential new customers?

2. Where should we be doubling our marketing strategy?

Keep doing what works and what you are good at. But, consider focusing on areas your marketing can improve. Perhaps your social media presence could be revamped. Or, maybe you need a new email automation campaign setup to work with your website. In the end, the more ways you can reach people, the better.

3. How are you measuring your marketing success?

There are plenty of awesome tools out there that can help you measure how well your marketing strategy is doing. Not taking advantage of these tools is one of the top mistakes marketers make as they can help you see what is and what isn’t working. Checking analytics allows you to change and tweak your efforts to ensure maximum ROI.

4. What’s your customer value proposition?

Why should a customer buy your service or product? That is the golden question. How are you specifically targeting potential customers?

5. When should I expect to see my marketing strategy pay off?

This is a great question! When you start acting on your marketing strategy, time is on your side. Each marketing effort is different, and each will take a different amount of time to start seeing results. Social media is the fastest to show results, where SEO typically takes 3-6 months depending on your industry and amount of players competing with your business.

Need help answering some of these questions? We can help. Contact us today for a free digital marketing consultation.

About the Author

With over 8 years of digital marketing experience, Dan Tramontozzi has helped numerous companies in several niche markets develop a stronger online presence using today's top digital and social marketing strategies.